Next month, the iconic Melway street directory will celebrate its 55th anniversary. Despite the almost total shift of casual map use from paper to digital access, this uniquely Melbourne map has continued to operate and bring joy to its users to this day.
A recent post on Twitter about this date created a lot of discussion. Many were surprised that Melway is still around or predicting its imminent demise. I, for one, believe that Melway is here to stay for a while longer yet. It has managed to adapt well to rapidly changing circumstances and find niches in the market that continue to make it a viable operation.
But that’s not what I want to talk about here.
Coming back to the Twitter post, there were those expressing surprise and asking rhetorical questions like “who on Earth still uses Melways [sic]?”. This got me thinking about where they are still in use.
My first thought is the popular Travelsmart maps published by local governments across Melbourne. These are basically maps of each municipality with a Melway background but with walking, cycling and public transport options emphasised. 25 metropolitan and three regional councils have current editions, along with four universities. A list of these is published on the VicRoads website here.
Another recent example is related to the resurgence of another map-based information source. The ‘Civic Guides’ boards used to be a common site across Victoria. However, many of them fell into disrepair or were removed as the digital age supposedly rendered them obsolete. They seem to have been making a comeback over the past few years, albeit with a redesign emphasising advertising over map information, but they do still use a Melway map to display the local area.
Its unrivalled accuracy and comprehensive detail also makes it very useful for government applications. Even the Victorian Government’s online VicMap portal has Melway maps licensed as a data layer (for internal users only). I personally know of many local and state government offices with printed Melway maps hanging on the wall. At my work, we have both a wall map and street directory – both heavily used and annotated.
You will still see ‘Melway reference’ used in some event or community facility descriptions to direct users to a location. This will be a page number and grid reference (e.g. ‘Melway(s) reference 15 F5). I’ve always loved the idea of this as a kind of secret code for Melburnians. If you don’t have a Melway, you have no idea where that could be!
This is not an exhaustive list by any stretch of the imagination; just a select few that I want to highlight.
Where have you seen a Melway map used recently? Feel free to drop a comment below!
Long live the Melway!